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About
Umar Rana
I'm a technology leader and entrepreneur who enjoys working where innovation, strategy, and real-world impact meet. For over 10 years, I’ve helped organizations grow by creating new products, expanding digital solutions, and launching startups like UnumPay and Ginkgo into global markets.
My leadership style blends strong tech knowledge with a clear business mindset. I focus on building connected systems where smart strategies, innovative products, and strong teams work together to create long-term success.
I’m passionate about driving digital transformation, forming valuable partnerships, and guiding future leaders. Serving as a board member and advisor in different industries has shown me one clear truth: technology creates the most value when it helps people, speeds up progress, and delivers real results.
Passionate about enabling businesses to not only adapt to the digital age—but to lead it.
Vision
Creating Scalable Solutions that Transform Industries, Empower Teams, and Shape a Smarter Digital Future...
2024
2024
Devsinc
In 2024, Alchemative was acquired by Devsinc — a strategic move that marks the beginning of a powerful new chapter. Under Devsinc, our team continues to deliver top-tier e-commerce solutions, with an even greater capacity for innovation and impact.
At Devsinc, the mission is clear: To lead the charge in E-Commerce and Digital Retail, helping the company become a dominant player in the global technology space.
We are focused on:
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Building smart digital products
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Providing high-quality services
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Encouraging cross-functional collaboration
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Leading strategic efforts across diverse industries and markets
This acquisition marks a transformative moment — unlocking exciting new opportunities for growth in the retail and e-commerce sectors, helping us:
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Strengthen enterprise partnerships
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Enhance technology-driven solutions
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Scale UnumPay for wider adoption
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Deepen digital presence in eCommerce and digital retail
This partnership between Devsinc and Alchemative represents more than just a merger — Devsinc’s global scale and technical expertise combined with Alchemative’s specialization in eCommerce and digital retail empower us to deliver even greater value to our clients and redefine digital transformation across the region and beyond.
We’re deeply invested in developing future leaders, particularly in the Shopify and Salesforce ecosystem, and maintaining full accountability for revenue generation and profitability — driving both sustainable growth and strategic impact across the organization.
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2024
Hub47 Pad
2024 marked the launch of HUB47 — more than an incubator, it’s a dynamic launchpad for Pakistani tech entrepreneurs in the UAE. Through expert mentorship, investor access, and cutting-edge facilities, HUB47 fast-tracks startups toward global success and sustainable growth.
HUB47 stands as a beacon for innovation, opening doors to global opportunities for ambitious entrepreneurs.
2024
Technical Board Member
This journey as a Board Member at one of the region’s leading vehicle tracking companies has been both impactful and deeply rewarding — bringing a technology-first mindset into the boardroom to align innovation with long-term strategic growth.
From mentoring teams to shaping new product directions, every step has focused on smarter decisions, continuous improvement, and positioning the company to lead in a tech-driven market.
2014 - 2024
2014 - 2024
Alchemative
Founded in 2014, Alchemative emerged from a simple yet powerful idea: that tailored technology solutions could solve complex business challenges where off-the-shelf products fell short.
What began as a bold vision quickly evolved into a leading software and e-commerce powerhouse in the region. Our success is rooted in agility, innovation, and deep market insight — enabling us to stay ahead of the curve and deliver meaningful impact.
Alchemative’s story is one of continuous innovation. From day one, we’ve focused on creating smart, localized solutions that drive real results. Some of our key innovations include:
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Local adaptation of Shopify for regional businesses
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Unified Couriers – Smart logistics, delivered
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Ginkgo – Revolutionizing omnichannel customer experiences
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Comverse – Empowering marketplaces with advanced tools
2021 - 2024
Ginkgo Business Solutions
Ginkgo Retail was launched as a comprehensive SaaS-based eCommerce operating system, empowering brands with full control and operational efficiency. Recognized as the Best Made in Pakistan Product in E-commerce,
Ginkgo quickly became a benchmark in digital retail innovation. In 2024, I made a strategic and planned exit from the board to explore new ventures, ensuring a smooth leadership transition and a strong foundation for Ginkgo’s continued growth.
2020 - 2024
Growex
Growex is on a mission to empower businesses with 360-degree digital marketing solutions — delivering cost-effective, end-to-end services that make digital success achievable for all.
As a strategic advisor, I supported key growth phases, strengthening leadership and refining strategy to help Growex lead digital transformations and enable clients to thrive in a competitive market.
2024
Checkout Catalyst
In 2024, we introduced Checkout Catalyst, a powerful Shopify tool built to boost online store revenue by enabling seamless, customizable checkout experiences.
Designed to increase conversions and elevate digital commerce, Checkout Catalyst transforms the traditional checkout into a flexible and brand-friendly experience.
2020 - 2024
Adex360
As client needs evolved and the demand for marketing expertise grew, I took the leap into the digital marketing industry.
2019 saw the birth of Adex360 — a leading growth company and creative powerhouse that delivers results.
At Adex, collaborative teams of creative minds and performance marketers craft strategies tailored to each brand’s voice, ensuring that every online presence makes a powerful impact.
2022
Unumpay
Launched in 2022, UnumPay is a dedicated payment mediation platform built specifically for e-commerce stores. It connects and organizes a network of strategic partners and payment product.
By empowering brands to confidently track, manage, and grow their revenue streams, UnumPay is redefining how digital businesses handle payments.
At Alchemative, our mission is clear:
Transform businesses, empower individuals, and uplift communities through the power of technology.
We thrive in a culture defined by agility, trust, and purpose. Our core values — transparency, teamwork, and empowerment — foster a workplace where innovation and rapid learning go hand-in-hand.
2012 - 2014
2012
Telenor
Here’s a simplified and easy-to-read version of your text:
My time at Telenor Pakistan was a key part of my career. It helped me grow as a leader and improve my technical skills.
I worked in the Enterprise IT department, where I was responsible for keeping important systems running smoothly. This included user support, corporate networks, secure connections, data center operations, and collaboration tools. My role required both planning and hands-on work, especially in budgeting, buying equipment, and delivering services.
One of the most important things I learned at Telenor was how to connect technology with business goals. I learned how to solve complex problems and make decisions that had a real impact.
Telenor is where I first learned how to lead—not just with systems and tools, but by focusing on people, purpose, and results. It was the beginning of a journey that continued at Alchemative and Devsinc, shaping how I think about technology, business, and leadership today.
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2014 - 2017
Project ICT Consultant
Served as ICT Consultant for Construct, leading tech efforts on major projects like the DHA Head Office and Pakistan War Museum. At DHA, I designed a secure, high-performance Cisco-based network. For the museum, I introduced BLE technology to create interactive, mobile-driven visitor experiences that blended history with digital innovation.